Asma Quorrich is a seasoned marketing executive with over 24 years of experience managing global brands and portfolios for American Fortune 500 companies like Procter & Gamble (P&G), PepsiCo, and KFC. She is the Founder & CEO of ThinkBig Consulting, where she drives innovation and excellence in business strategy and marketing Her journey in brand building and modern marketing began at P&G, where she honed her skills before taking on the responsibility of the PepsiCo portfolio in Morocco and Algeria, doubling its market share in less than two years. With her extensive expertise, she held various marketing and commercial leadership roles across Asia, Africa, and the Middle East during her decade-long tenure with PepsiCo.
Her leadership experience includes serving as The Global Chief Marketing Officer for Jumeirah Group and Saudi Tourism Authority (STA), where she was responsible for driving brand strategy, morketing initiatives, PR & Comms, Events & Exhibitions, Loyalty programs, E-commerce, and brand partnerships across diverse markets. During her tenure, she demonstrated her ability in innovation, strategy, marketing ROl, media analytics, and large-scale branding efforts. She is the mastermind behind the award-winning Saudi Tourism Leo Messi Campaign and large exhibition shows, to name a few. Her successes in these positions underscore her capacity to build, transform, and sustain brands, turning them into successful businesses.
Moreover, Asmaa's entrepreneurial journey led her to establish ZAAZ Wellness & Beauty, a holistic Moroccan-inspired spa dedicated to sustainable well-being for the mind, body, and soul, and her own consultancy five years ago. At ZAAZ, she proudly embodies Moroccan heritage, offering a serene sanctuary where patrons can enjoy 100% natural products and genuine services. In her consultancy, she offers diverse services to build and grow brands through commercial, marketing, and communication strategies and plans. Asmaa is a Fulbright scholar who holds an MBA with distinction from Suffolk University in Boston and a Summa Cum Loude Bachelor's degree in Business Administration from Al Akhawayn University in Ifrane
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